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autoria art 1 magazine by Kala
Archivo de la chaqueta Brunel, entrada al articulo El color no es bandera. Kala.

THE NOISE of color in children's fashion

For years, color in children's fashion has been used as a symbol of freedom, becoming a visual manifesto that sought to shout creativity and celebrate the “fun” of childhood. But when everything is filled with noise, color stops speaking and then ceases to have meaning.

Color as language, not as advertising

At KALA, we believe in color that breathes, that has meaning and origin. Not color that seeks to be seen, but color that accompanies and belongs. For us, color is not a flag: it is language.

El faldón Wills, ropa de bebé con una personalidad auténtica

Color overstimulation in childhood

Ejemplo de estilismo infantil que provoca Sobrestimulación cromática y otros aspectos negativos en tu hijo o hija. Art 1 en Magazine Kala.
Children do not need to dress up to “dare to exist”; they already exist. There is no fear in them, there is presence. Excessive color is not proof of freedom, but a reaction to the adult fear of going unnoticed. As pediatrician and psychoanalyst Donald Winnicott pointed out, adults often project their need for control or stimulation onto the child's world, disrupting their natural space for exploration. When projected onto childhood, this fear turns clothing into a tool of overstimulation rather than identity.
Modelo bebé con El conjunto Bloomer en estampado de estrellas, diseño y color que no satura, que no genera ruido.

Free play and calmness allow children to feel real.

Donald Winnicott

The power and measure of color



Color has power: it stimulates, excites, and creates memories, but it can also be overwhelming or distracting. Various studies on child perception have shown that intense colors—highly saturated tones—can alter a child's attention and emotional response (University of Rochester).
Other findings indicate that balanced tones, with moderate saturation and natural light, promote a sense of calm and sensory connection (lmc.ncbi.nlm.nih.gov).

Although there is no absolute consensus, the evidence suggests that dressing with color awareness—neither garish nor completely neutral—contributes to a more harmonious and conscious experience for children.

Color, light, and matter: A view from Kala



That is why KALA's tones do not seek impact or saturation.

They arise from a harmony between light and matter, between desaturation and what each garment projects.

As Anni Albers stated, “touch teaches us that matter has a voice.”

At KALA, color does not drown it out: it lets it speak. Each combination is refined until it achieves balance and elegance without artifice. A palette that stimulates without agitation, designed to accompany your natural calm.

Selección de prendas de bebé de Kala con armonía visual y estética contemporánea. www.kala.es

Preserving childhood as an act of design

Our intention is not to oppose color, but to restore its true purpose: to communicate without imposing. Because when color calms down, childhood is heard. When it ceases to be a lure and returns to being a language, clothing regains its meaning, and so does childhood.

Childhood is not built: it is nurtured. Everything else is noise.

kala